Why Experts Say You Might Want to Ignore It

Prime Day prices may not be Amazon’s best deal

Just because something is discounted on Prime Day doesn’t mean it’s the best deal you’ll see anywhere, or even all year.

Naturally, Amazon will offer the best prices on its own gear like the Kindle, Fire TV streamer, and private label. Clothes. For example, the e-commerce giant is already announcing a 24-inch Fire TV for just $90, nearly half the retail price, while other early deals include up to 55% off the second-gen TV. ‘Echo Show, Kindle Paperwhite and Eero Mesh Wi. -Fi routers.

Keep in mind that some items will be discounted later. Prices for mattresses and outdoor furniture are likely to be lowest around Labor Day, toys are marked down the most on Black Friday and Cyber ​​​​​​Monday, and TVs generally hit their price on Monday. lower before Super Bowl Sunday.

Even Amazon is looking beyond its own Prime Day with a second sale event now slated for the fall.

Competing sale events raise the stakes

Other bargains aren’t exclusive to Amazon at all. Walmart, Target, and Best Buy, among others, are holding competing deal events — as they have done in previous years — to coincide with Amazon Prime Day 2022.

This time, Target’s 72-hour “Deal Days” start earlier and last longer, starting July 11, a day before Prime Day. Additionally, Target will match the price of select Prime Day deals and take an additional 5% off for RedCard members.

“Every year they get a little more competitive,” Burrow said.

Also expect to find similarly great deals at Walmart on kitchen appliances, vacuums and Nintendo Switch accessories, he said, and count on Best Buy to compete on electronics and Apple.

Meanwhile, other retailers including Bed, Bath & Beyond, Kohl’s, Overstock, Samsung and Saks Fifth Avenue will offer their own significant markdowns, according to Rakuten retail and store expert Kristen Gall.

How to be sure to get the best deals

To find the lowest prices overall, start crunching the numbers now, advised Kristin McGrath, shopping expert at RetailMeNot.

Price monitors are the easiest way to monitor the actual quality of an offer, especially for big ticket items.

Kristin McGrath

shopping expert at RetailMeNot

McGrath recommends a price tracker browser extension like Camelcamelcamel or Keepa to keep tabs on price changes and receive price drop alerts. “Price trackers are the easiest way to monitor how good a bargain really is, especially for big ticket items,” she said.

At some retailers, you can even stack deals using a promo code or digital coupon, then pay with a rewards credit card for additional savings, Rakuten’s Gall said.

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