TOKYO, June 29 (Reuters) – Sony Group Corp (6758.T) announced on Wednesday the launch of a new range of headphones and monitors targeting the growing PC market for gaming, as the Japanese conglomerate looks to the beyond its target audience of PlayStation console games.
Sony, whose PlayStation 5 console has been hit by supply chain grunts, last month announced a pivot to releasing more titles on PC and mobile devices as subscription services and technology advances open up the game to a wider audience.
The Inzone range, developed by a unit outside Sony’s core gaming business, aims to take advantage of Sony’s audio and display technology, areas where Sony is seen to retain an advantage even as the company s has grown into an entertainment giant spanning movies, music and games.
Its headphones deliver sound that helps players locate enemies in-game, with a wired model priced at $99.99 in the US and a noise-canceling wireless model priced at $299.99. The Inzone monitors, which promise sharp images and a high refresh rate, cost $529.99 and $899.99 for a 4K version.
The equipment takes up the design of the PlayStation 5 range and is interoperable with the console.
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Reporting by Sam Nussey; Editing by Kenneth Maxwell
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